Sorted Communications is a small consultancy offering practical, flexible communications support mainly to health, charity and public sector organisations — taking the comms burden off busy in-house teams and delivering reliable work without the overhead of a large agency. Their website, though, was built on an inflexible page builder and didn’t reflect the distinctive proposition of the business.
I’d been helping founder Ali with ad hoc content updates and could see the platform was holding the site back. When she commissioned a refresh of the brand, I proposed rebuilding the site properly at the same time.
The design process started with research into competitors and contemporaries in the sector, which I used to develop mood board options in Figma. Ali’s helpful feedback pushed the direction towards something cleaner and sharper. Drawing on the agency’s proofreading services, I proposed a handwritten circle/underline device as a recurring animated digital brand element, which now runs consistently across the site and gives it a distinctive, human character.
That human quality was a creative challenge in itself. Sorted is a fully remote team, and communications work is notoriously difficult to convey visually. Rather than relying on stock photography, we guided the team to self-shoot a set of photos in their home office environments — encouraging small personal touches like pets and hobby objects — to convey the reality of working with Sorted: a friendly, accessible, expert group of people you work with directly, not a faceless outsourcing operation.
Under the hood, the rebuild uses a custom WordPress theme with structured content types for case studies, resource downloads and news, and proper taxonomies to organise the Work section by sector and service. I built a custom testimonial and logo carousel to showcase client feedback, and found an elegant solution for the resource downloads — making them easy to access with minimal friction while still inviting visitors to join the email marketing list and start a relationship with the agency. Accessibility was a focus throughout.
The result is a site that reflects what Sorted does and how it works: direct, professional, and easy to maintain without specialist help.