The practical side of digital:
people, plans and code

Pentri Ltd is a digital consultancy led by Steph Gray offering practical digital strategy, implementation and team support.

I take a practical, thoughtful approach to digital work, grounded in 20 years’ experience agency- and client-side. These days, alongside my pro bono work I take on a handful of interesting projects for clients, including:

  • Prototyping new digital products, like Climate Habits or the transition site for the UN’s Digital Impact Alliance
  • Building & supporting websites on the WordPress platform, like Railway 200, Community Living magazine and the Coronation
  • Reviewing & mentoring to troubleshoot supplier or team issues, mentor digital staff or procure the right supplier support

Where it’s helpful, I draw on expertise from experienced, trusted associates from my network who bring additional technical skills and capacity. But Pentri does not pretend to be a large firm, and you’ll know the people you meet and talk to in meetings are the ones doing the work.

Before starting Pentri in 2021, I founded and led Helpful Digital, a full-service digital build and skills agency with strengths in the government, charity and policy sectors.

Website design & development

Simple, clear, flexible websites on the WordPress platform guided by nearly 20 years’ experience

Friendly, proactive managed support

Pragmatic and responsive help to keep sites running smoothly, from content to compliance, design to domains

Advice and coaching

Thoughtful, curious and supportive help to unpick digital problems, mentor teams and manage agencies

Clients

Steph’s creative, compassionate and collaborative outlook has transformed our digital design, function, accessibility and potential.

He’s a joy to work alongside, with a wealth of experience and a proactive, solutions-focused approach.

Steph’s an integral part of our small but beautiful team, and the humanity and honesty he brings to the role align perfectly with the values of inclusion and equality which drive our work.

Saba Salman, Editor, Community Living

Work

SCAD Eco house

Making 40 years of urban design ideas accessible to busy modern audiences

Thoughtful AI integration turns an archive of static reports into something genuinely interactive, and makes a deep body of work navigable by new audiences in a way that search alone never could.
Relative sharing letter at Letters to Loved Ones event, summer 2025

Preserving wartime voices for a new generation

My team brought a historical record to life online, presenting user-contributed stories of real lives through the Second World War with care, diligence and creativity.
Two women smiling

Rebuilding a magazine site for Community Living

For Community Living Magazine, I’ve rebuilt an existing WordPress site and migrated over 8,000 articles to a new, cleaner template with a focus on accessibility, search optimisation and reader retention
King Charles and Queen Camilla on the balcony of Buckingham Palace

Engaging communities with the Coronation of Their Majesties King Charles and Queen Camilla

For the Ceremonials team at the Department for Digital, Culture, Media & Sport, we’ve been delivering and supporting a WordPress site to house community engagement activity around the Coronation in May 2023
Climate Habits - goals

Prototyping a new behaviour-change climate app

For a new climate lifestyle change startup, I’ve been helping turn an initial proof of concept into a more scalable web app

Digital support at scale for the Queen’s Platinum Jubilee

For HM Queen Elizabeth’s Platinum Jubilee, I helped create a site to showcase street parties and events around the country with a community map and toolkit which saw over 1m visitors a day at its peak